A Nevada man walked calmly into a Las Vegas grocery store where his ex-wife worked and fatally shot her and her new husband after she posted on Facebook about “the hate” and “vendetta” he held against her following a custody battle, according to police and witnesses.
“He was completely calm. No expression. No nothing,” a shopper told the Las Vegas Review-Journal about Alejandro Estrada, 43, who is accused of shooting his former wife, Amanda Frias Rosas, and her new husband, Victor Frias Rosas, at a Smith’s grocery store in the Silverado Ranch neighborhood on Tuesday.
“There was a volley of shots — like eight shots,” the shopper, Paula Milton, recalled. “All of the sudden you just heard bang, bang, bang, bang.”
Milton said Estrada was “calmly walking” through the Smith’s before and after the shooting until several bystanders tackled him outside the store. Witnesses told local media that Estrada carried a handgun and a rifle inside a backpack. During a press conference, police confirmed he had “several different weapons” in his possession.
Officers responded to the shooting and arrived to find at least three people “subduing the suspect” after allegedly taking one of the guns away from him. “The individuals … showed tremendous courage,” a police official said during the briefing.
The official also told reporters that Estrada and Amanda Frias Rosas “had some custody issues that they have been dealing with lately,” tensions that escalated as the family prepared to celebrate their 12-year-old son’s birthday.
“You know what they had in the shopping cart when they got killed?” Smith’s employee Arturo Salazar told local KVVU. “They had a cake that said, ‘Happy birthday.'”
On Facebook, Amanda Frias Rosas wrote about working at the Smith’s alongside Victor Frias Rosas while dealing with ongoing custody disputes involving Estrada.
“The hate you have for your ex should never be more than the love you have for your child,” the mother wrote in January 2025. “You’re just hurting your child by hurting your ex. Good parents shouldn’t have to beg or fight for a place in THEIR child’s life!”
In September 2025, Amanda Frias Rosas also shared a quote that read, “Anyone can have a child and call themselves ‘a parent.’ A real parent is someone who puts that child above their own selfish needs and wants.”
She paired the message with a Facebook status that read, “And doesn’t use them as pawns that hurt them to fulfill your vendetta.”
Marriage records show Amanda Frias Rosas and Victor Frias Rosas married in February 2025 after she and Estrada separated in 2023. According to local KLAS, the Clark County District Attorney’s Office filed a notice and finding of financial responsibility on March 6 stating that Estrada — who had been ordered to pay $342 per month in child support — owed more than $2,800 as of November 2025.
KLAS also reported that the two parents shared joint legal custody.
Speaking about Victor Frias Rosas, a family friend told KVVU, “This is somebody who’s one of the nicest people I’ve ever met. He and his wife. I mean, they’re so down to earth. They helped everybody. I’ve always seen a smile on their face.”
Estrada now faces two counts of open murder, eight counts of discharging a firearm, and one count each of burglary while in possession of a firearm or deadly weapon and aggravated stalking with use of a deadly weapon. He was scheduled to appear in court on Wednesday.
Leave a Reply